Avon Anew Ultimate

Sirtuin is the latest buzz word in the beauty business, and Avon is using the sirtuin technology in its Anew Ultimate line to repair age-damaged skin cells.

Avon has developed a product line called Anew Ultimate that uses “pro-sirtuin TX technology”, which claims to “repair advanced signs of aging and restore youth and vitality to the skin.”  This line is specifically formulated for those that have deep eye wrinkles, sagging skin, age spots, and other advanced signs of aging skin.  It consists of five products: Anew Ultimate Contouring Eye System, Age Repair Day Cream, Age Repair Night Cream, Age Repair Elixir and Elixir Premium.

While the sirtuin technology isn’t explained, Avon’s website states that a consumer-perception study reported skin feeling more “elastic, with natural volume and bounce” in “just three days”.  Avon also reports that ”dark age spots begin to fade” and “the appearance of fine lines and wrinkles diminishes” in “just four weeks”, according to a dermatologist-supervised clinical study.

I researched reviews of the Age Repair Night Cream, and it seems like the majority of the reviews were relatively positive.  Many reported that over time, the night cream helped to reduce the appearance of wrinkles and improve skin tone and texture.  The biggest complaint was the smell, which was described as a “nauseating odor” and “overwhelming.”  I also read a few reviews from customers with sensitive skin who complained of a slight burning sensation.

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